Multiple Choice
Ideally,the channel manager should set the margins offered the channel members:
A) So that margins would vary in direct proportion to the functions performed by the different classes of channel members.
B) So that margins would vary in inverse proportion to the functions performed by the different classes of channel members.
C) At a level at which the manufacturer can earn a reasonable profit.
D) At a level that covers all the costs of all channel members.
E) So that they entice channel members to promote the product.
Correct Answer:

Verified
Correct Answer:
Verified
Q16: Differing perceptions of price incentives between the
Q17: A product cost a wholesaler $6.80.The wholesaler
Q18: Generally,when manufacturers make major changes in their
Q19: Which of the following is not a
Q20: When a channel member makes disparaging remarks
Q22: Which of the following is most likely
Q23: A manufacturer may feel it needs to
Q24: The "price" paid to gain channel member
Q25: An item cost $20 to produce.The retailer
Q26: Which of the following is not a