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  2. Topic
    Business
  3. Study Set
    Marketing Channels
  4. Exam
    Exam 14: Evaluating Channel Member Performance
  5. Question
    When a Manufacturer Thoroughly Evaluates Only Those Channel Members Whose
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When a Manufacturer Thoroughly Evaluates Only Those Channel Members Whose

Question 3

Question 3

Multiple Choice

When a manufacturer thoroughly evaluates only those channel members whose sales figures are unusually out of line,it is using:


A) Marginal evaluation.
B) Evaluation by exception.
C) Comparative evaluation procedures.
D) Outlier evaluation.
E) High variance evaluation.

Correct Answer:

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