Multiple Choice
All of the following are good means for the manufacturer to evaluate a wholesaler's sales force except:
A) Attendance at manufacturer sponsored training programs.
B) Reports from the channel member's customers.
C) The number of sales made by each sales rep.
D) Opinions of the manufacturer's field sales force.
E) The number of sales reps.
Correct Answer:

Verified
Correct Answer:
Verified
Q31: The degree of control the manufacturer has
Q32: A channel manager evaluates a wholesaler's sales
Q33: Which of the following is not a
Q34: According to a study by Spriggs,the two
Q35: Which of the following should not be
Q36: A manufacturer dealing with a small number
Q37: One frequently cited ratio is that about
Q38: Manufacturers are more likely to scrutinize channel
Q39: A manufacturer should ask questions about all
Q40: If the quota attainment ratio is low