Multiple Choice
Skier Tommy Moe appears in ads for Dynastar skis in which he notes how the company's Coupe S Super Sidecut model helped him win the gold medal in the downhill race at the Winter Olympics. This is an example of which type of advertising execution?
A) Scientific evidence
B) Slice-of-life
C) Testimonial
D) Demonstration
Correct Answer:

Verified
Correct Answer:
Verified
Q55: The visual portion of an advertisement may
Q56: headlines may be risky if the headline
Q57: The audio portion of a commercial is
Q58: Research suggests that Maytag's or Travelocity's employment
Q59: A television ad features a brand's particular
Q61: Each of the following is a source
Q62: Each of the following statements describes microfilm
Q63: When a target audience already holds a
Q64: Standard poster format, portrait orientation, landscape orientation,
Q65: is an advertising execution technique where some