Multiple Choice
When a target audience already holds a favourable opinion on a topic or issue a(n) ________ is most effective.
A) nonverbal appeal
B) two-sided message
C) one-sided message
D) open-ended message
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q58: Research suggests that Maytag's or Travelocity's employment
Q59: A television ad features a brand's particular
Q60: Skier Tommy Moe appears in ads for
Q61: Each of the following is a source
Q62: Each of the following statements describes microfilm
Q64: Standard poster format, portrait orientation, landscape orientation,
Q65: is an advertising execution technique where some
Q66: A commercial that places the strongest points
Q67: Most advertisers refuse to use two-sided messages
Q68: During which stage of the commercial production