Each of the Following Statements Describes Microfilm Advertising EXCEPT

Multiple Choice

Each of the following statements describes microfilm advertising EXCEPT:

A) It is used to motivate online viewing, discussion and distribution, and is intended to persuade.
B) It is important that viewers enjoy the story, as this will motivate them to forward it, and it strengthens brand attitude.
C) The inverted U-shaped relationship with purchase intent suggests that brand identification should come before the entertainment, and not after.
D) A shorter version of video messages emerged due to social media and the sharing of video messages online.