Solved

A Commercial That Places the Strongest Points at the End

Question 66

Multiple Choice

A commercial that places the strongest points at the end of the message assumes a ________, whereby the last arguments presented are the most persuasive.


A) primacy effect
B) recency effect
C) sleeper effect
D) credibility effect

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q61: Each of the following is a source

Q62: Each of the following statements describes microfilm

Q63: When a target audience already holds a

Q64: Standard poster format, portrait orientation, landscape orientation,

Q65: is an advertising execution technique where some

Q67: Most advertisers refuse to use two-sided messages

Q68: During which stage of the commercial production

Q69: A recent trend among major advertisers is

Q70: Which of the following is an example

Q71: "You always have time for Tim Hortons"