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    Exam 8: Creative Tactics Decisions
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    Common Types of ________ Headlines Include Those Offering a Specific
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Common Types of ________ Headlines Include Those Offering a Specific

Question 78

Question 78

Multiple Choice

Common types of ________ headlines include those offering a specific benefit and making a promise.


A) indirect
B) direct
C) rational
D) straight-sell

Correct Answer:

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