Multiple Choice
Common types of ________ headlines include those offering a specific benefit and making a promise.
A) indirect
B) direct
C) rational
D) straight-sell
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q73: is a type of advertising execution style
Q74: The province of New Brunswick wants to
Q75: is an advertising execution technique whereby the
Q76: Each of the following is a source
Q77: In a television ad, actress and noted
Q79: A marketer may NOT want to use
Q80: A strong example of imagery execution style
Q81: Straight-sell message executions are commonly used with
Q82: On a cost-per-minute basis, _ messages are
Q83: Recent television commercials for Buckley's Mixture invited