Multiple Choice
A marketer may NOT want to use a message that draws an explicit conclusion for a target audience if:
A) the message is high in complexity
B) the audience is highly educated
C) the product is highly personal or involves ego issues
D) the audience is highly involved with the topic
Correct Answer:

Verified
Correct Answer:
Verified
Q74: The province of New Brunswick wants to
Q75: is an advertising execution technique whereby the
Q76: Each of the following is a source
Q77: In a television ad, actress and noted
Q78: Common types of _ headlines include those
Q80: A strong example of imagery execution style
Q81: Straight-sell message executions are commonly used with
Q82: On a cost-per-minute basis, _ messages are
Q83: Recent television commercials for Buckley's Mixture invited
Q84: Which of the following statements about the