Multiple Choice
Each of the following is a source of guidelines for the benefit claim of the brand message found in the creative tactics suggestions of the R&P planning model EXCEPT:
A) repetition of benefit claim
B) information of benefit
C) intensity of benefit claim
D) number of benefits
Correct Answer:
Verified
Correct Answer:
Verified
Q71: "You always have time for Tim Hortons"
Q72: _ are secondary headlines that usually appear
Q73: is a type of advertising execution style
Q74: The province of New Brunswick wants to
Q75: is an advertising execution technique whereby the
Q77: In a television ad, actress and noted
Q78: Common types of _ headlines include those
Q79: A marketer may NOT want to use
Q80: A strong example of imagery execution style
Q81: Straight-sell message executions are commonly used with