Many Marketing Managers Prefer Sales-Oriented Objectives for Advertising for All

Multiple Choice

Many marketing managers prefer sales-oriented objectives for advertising for all of the following reasons EXCEPT:

A) objectives should be based on the achievement of sales results
B) the reason a company spends money on advertising and promotion is to sell its products or services
C) money spent on advertising and promotion can only show measurable results through sales and market share data
D) sales-oriented objectives help get everyone involved in the promotional program to think about how advertising and promotion will increase sales