The Hierarchy of Effects Model Suggests That Consumers Move Through

Multiple Choice

The hierarchy of effects model suggests that consumers move through a series of steps en route to purchase. Which of the following shows the correct order of these steps?

A) Awareness, Understanding, Preference, Liking, Agreement, Trial
B) Knowledge, Awareness, Trial, Liking, Preference, Loyalty
C) Awareness, Knowledge, Liking, Preference, Conviction, Purchase
D) Knowledge, Trial, Preference, Word of Mouth, Conviction, Repurchase