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Which of the Following Is an Example of the Carryover

Question 21

Multiple Choice

Which of the following is an example of the carryover effect of promotional communication?


A) Coke and Pepsi's battle for brand supremacy has been going on for decades, with their share of market both hovering around 45%.
B) Davis has seen many Honda ads on television, as well as on rink boards on NHL broadcasts. His car just broke down, and he will take a test drive this weekend at the Honda dealership based on the strong brand attributes he recalls.
C) Parveen tried a perfume sample in the fashion magazine she was reading and liked it so much that she purchased it the following weekend.
D) Betsy is tired of seeing ads for diapers, baby toys, and clothing, as she already has three grown children.

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