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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Which of the Following Is the LEAST Effective Potential Basis
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Which of the Following Is the LEAST Effective Potential Basis

Question 30

Question 30

Multiple Choice

Which of the following is the LEAST effective potential basis for segmenting the consumer market for bran muffin mixes?


A) age
B) lifestyle
C) home ownership
D) rate of use of muffin mixes

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