Multiple Choice
The headline for the Allstate Flood Insurance program ad reads, "There's a chance of flooding in your area. Are you willing to bet the house on it?" The ad shows a picture of a flooded home and shows how flood insurance helps to satisfy the ________needs as defined by Maslow's hierarchy.
A) physiological
B) social
C) safety
D) esteem
Correct Answer:
Verified
Correct Answer:
Verified
Q3: Most of the purchase decisions made by
Q4: Reference group members play many roles in
Q5: _refer to specific events or outcomes that
Q6: Oftentimes, changes in one's life lead a
Q7: segmentation has been increasingly accepted with the
Q9: The Energizer bunny, the golden arches of
Q10: Lower level needs such as hunger and
Q11: Psychographic segmentation considers values and lifestyle attributes
Q12: is the process and activities that people
Q13: Symbols, rhymes, association, and images that assist