Multiple Choice
segmentation has been increasingly accepted with the advent of the values and lifestyles (VALS) program.
A) Demographic
B) Benefit
C) Psychographic
D) Behaviouristic
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q2: Lester's Smoked Meat is very popular in
Q3: Most of the purchase decisions made by
Q4: Reference group members play many roles in
Q5: _refer to specific events or outcomes that
Q6: Oftentimes, changes in one's life lead a
Q8: The headline for the Allstate Flood Insurance
Q9: The Energizer bunny, the golden arches of
Q10: Lower level needs such as hunger and
Q11: Psychographic segmentation considers values and lifestyle attributes
Q12: is the process and activities that people