Multiple Choice
On a trip to Halifax, Myra experienced car trouble. She knew she needed to find a good mechanic, so she asked the advice of the people running the motel where she was staying. She also called the local Better Business Bureau for help and looked in the local yellow pages. Finally, she called a friend who used to live in Halifax for his recommendation. Myra was obviously engaged in which stage of the consumer decision making process?
A) Need recognition
B) Alternative evaluation
C) Information search
D) Purchase decision
Correct Answer:
Verified
Correct Answer:
Verified
Q82: Promotional planners differentiate between a brand's target
Q83: is the first stage in the consumer
Q84: A reference group to which one does
Q85: Volvo's strategy of emphasizing the safety of
Q86: Information such as product knowledge, meanings, and
Q87: Bryan Nixon owns several apartments. Having tried
Q88: A group whose presumed perspective or values
Q90: If an ad uses language or references
Q91: If you look around campus you will
Q92: An example of functional benefit is:<br>A) the