Bryan Nixon Owns Several Apartments

Multiple Choice

Bryan Nixon owns several apartments. Having tried some other appliance brands in his rental apartments and been dissatisfied with their short life span, Nixon will now only purchase Maytag brand appliances to go into his apartments. Nixon's repeat purchases of Maytag appliances indicate:

A) strong brand loyalty
B) the absence of any affect referral decision rule
C) extensive decision making and strong psychosocial consequences
D) the existence of cognitive dissonance