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    Advertising and Promotion Study Set 1
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    Exam 3: Consumer Behaviour and Target Audience Decisions
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    Divides a Market on the Basis of Lifestyles
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Divides a Market on the Basis of Lifestyles

Question 50

Question 50

Multiple Choice

divides a market on the basis of lifestyles.


A) Benefit segmentation
B) Behaviouristic segmentation
C) Psychographic segmentation
D) Leisure marketing

Correct Answer:

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