Multiple Choice
Perception is an important consideration for ad creation. Dior perfume used scent strips in its print ads and a caterer mailed free taste samples to potential clients to influence ________ and to increase the probability that the ad will be noticed.
A) consumer personality
B) perception retrieval
C) subliminal perception
D) the level of sensory input
Correct Answer:
Verified
Correct Answer:
Verified
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