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    Advertising and Promotion Study Set 1
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    Exam 2: Organizing for Imc: Role of Agencies
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    An Advertising Agency That Is Set Up, Owned, and Operated
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An Advertising Agency That Is Set Up, Owned, and Operated

Question 67

Question 67

Multiple Choice

An advertising agency that is set up, owned, and operated by the advertiser is called a(n) :


A) full-service agency
B) in-house agency
C) centralized system
D) client management firm

Correct Answer:

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