Multiple Choice
Personality conflicts, unrealistic demands by clients, and personnel changes are all reasons why:
A) planning and budgeting communication initiatives is difficult
B) it is difficult to measure the effectiveness of advertising campaigns
C) ad agencies lose clients
D) clients need to use more than one agency
Correct Answer:
Verified
Correct Answer:
Verified
Q60: The agency person who is the focal
Q61: Because_purchase such large amounts of time and
Q62: Target's internal creative department handles the design
Q63: The four behavioural objectives that are measures
Q64: Companies who use a combination of in-house
Q66: Which of the following is NOT a
Q67: An advertising agency that is set up,
Q68: The _department coordinates all phases of production
Q69: Which of the following statements about changes
Q70: A _ is a type of compensation