Multiple Choice
A major reason why some companies choose to use an in-house agency is to:
A) reduce advertising and promotions costs
B) better understand how advertising works
C) maintain creative freshness
D) win advertising awards that will enhance the image of their brands
Correct Answer:
Verified
Correct Answer:
Verified
Q71: Which of the following functions is NOT
Q72: Under the cost-plus compensation method, all of
Q73: The traditional method of compensating ad agencies
Q74: The standard agency commission is:<br>A) added on
Q75: The Bright Ideas advertising agency handles each
Q77: The _is responsible for creating the visual
Q78: Which of the following results were found
Q79: Why would General Motors switch to an
Q80: A major argument put forth by defenders
Q81: An agency books television media space at