Why Would General Motors Switch to an Incentive-Based Compensation System

Multiple Choice

Why would General Motors switch to an incentive-based compensation system with several of its agencies?

A) to encourage their agencies to use more mass media advertising
B) to save money on advertising and divert it to other business departments
C) to encourage its agencies to look beyond traditional mass media advertising and develop other ways of reaching consumers
D) to encourage their agencies to stop using network TV advertising