Which of the Following Results Were Found in a U

Multiple Choice

Which of the following results were found in a U.S. survey on agency-client relationships?

A) Agencies and clients tend not to trust one another, as profits seem to guide promotional planning.
B) Clients should not be overly focused on creative strength when making an agency selection.
C) Stronger results were more often delivered in dynamic, short-term situations than in long-term relationships.
D) Results would be improved through better briefings from clients and a more thorough agency understanding of the client's business and situation.