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    Advertising and Promotion Study Set 1
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    Exam 2: Organizing for Imc: Role of Agencies
  5. Question
    Setting the Creative Philosophy of the Agency and Overseeing the Work
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Setting the Creative Philosophy of the Agency and Overseeing the Work

Question 58

Question 58

Multiple Choice

Setting the creative philosophy of the agency and overseeing the work of the writers and artists are the responsibilities of the:


A) creative director
B) agency president
C) master artist
D) director of account service

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