Multiple Choice
The agency person who is the focal point of the agency-client relationship is the:
A) product manager
B) media buyer
C) brand manager
D) account executive
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q55: The function of gathering, analyzing, and interpreting
Q56: Opponents of the agency commission system would
Q57: A _ shows what a print ad
Q58: Setting the creative philosophy of the agency
Q59: The _in an agency interacts with personnel
Q61: Because_purchase such large amounts of time and
Q62: Target's internal creative department handles the design
Q63: The four behavioural objectives that are measures
Q64: Companies who use a combination of in-house
Q65: Personality conflicts, unrealistic demands by clients, and