Many Agencies Are Moving Toward Offering More Integrated Marketing Communication

Multiple Choice

Many agencies are moving toward offering more integrated marketing communication (IMC) services:

A) because they want to maintain control of the entire promotional process because it leads to more synergy among the various communication elements
B) even though it is less convenient for a client to coordinate all of its promotional efforts with one agency
C) although effecting economies of scale and synergy is difficult, especially on large budget campaigns
D) because an agency with integrated marketing communication capabilities can create a number of different images of the product to appeal to all relevant publics