Independent Media Buying Services Evolved for Each of the Following

Multiple Choice

Independent media buying services evolved for each of the following reasons EXCEPT:

A) media strategy development and planning needs to be separate from the buying function
B) advertisers attempt to consolidate their media spending in order to achieve volume efficiencies
C) media buying services concentrate on the analysis and purchase of advertising time and space
D) the proliferation of specialized media has increased the complexity of purchasing advertising media