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    Advertising and Promotion Study Set 1
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    Exam 2: Organizing for Imc: Role of Agencies
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    Many Full-Service Agencies Include Sales Promotion, Merchandising, Direct Marketing, PR
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Many Full-Service Agencies Include Sales Promotion, Merchandising, Direct Marketing, PR

Question 52

Question 52

Multiple Choice

Many full-service agencies include sales promotion, merchandising, direct marketing, PR and/or other _________.


A) consumer needs
B) niche opportunities
C) organizational structures
D) specialized services

Correct Answer:

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