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    Advertising Research Theory and Practice
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    Exam 19: Advertising Testing: Concept and Communications Tests
  5. Question
    A Concept or Communication Test Gives Respondents ________ to Initially
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A Concept or Communication Test Gives Respondents ________ to Initially

Question 14

Question 14

Multiple Choice

A concept or communication test gives respondents ________ to initially read the stimulus.


A) five minutes or less
B) up to ten minutes
C) up to fifteen minutes
D) an unlimited amount of time

Correct Answer:

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