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Consider the Two Statements Shown Below

Question 18

Multiple Choice

Consider the two statements shown below.
I.Concept tests can be used to identify and then compare the strengths and
Weaknesses of alternative benefits or positionings.
II.Concept tests can be used to identify the strengths and weaknesses of
Alternative approaches to communicating a selected positioning.
Which,if any,of these statements is (are) true?


A) I only
B) II only
C) I and II are both true
D) Neither I nor II are true

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