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    Advertising Research Theory and Practice
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    Exam 19: Advertising Testing: Concept and Communications Tests
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    Why Is It Important to Be Single-Minded in Concept Test
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Why Is It Important to Be Single-Minded in Concept Test

Question 16

Question 16

Essay

Why is it important to be single-minded in concept test body copy?

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The rule of "one idea-one concept" is im...

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