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  3. Study Set
    Advertising Research Theory and Practice
  4. Exam
    Exam 17: Segmentation
  5. Question
    A Successful Segmentation Study Is ________ Across Groups
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A Successful Segmentation Study Is ________ Across Groups

Question 58

Question 58

Multiple Choice

A successful segmentation study is ________ across groups.


A) homogeneous
B) heterogeneous
C) homological
D) heterological

Correct Answer:

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