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The Text States That "Marketers Who Understand Regional Differences in Product

Question 29

Multiple Choice

The text states that "Marketers who understand regional differences in product preferences can make certain that the characteristics of their products respond to the needs and desires of a particular region." Marketers who engage in this type of practice are most likely to use ________ segmentation.


A) demographic
B) geographic
C) psychographic
D) life stage
E) exploratory

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