According to VALS,________ Are Successful,sophisticated,take-Charge People with High Self-Esteem
Multiple Choice
According to VALS,________ are successful,sophisticated,take-charge people with high self-esteem.Because they have such abundant resources,they exhibit all three primary motivations in varying degrees.
A) Innovators
B) Believers
C) Strivers
D) Thinkers
E) Makers
Correct Answer:
Verified
Correct Answer:
Verified
Q26: Consider the Mediamark (MRI)data shown below.
Q27: According to VALS,_ are motivated by self-expression.As
Q28: Think about presenting the results of a
Q29: The text states that "Marketers who understand
Q30: _ segmentation is an analysis of people
Q32: A successful segmentation study results in groups
Q33: Questionnaire pilot or pretesting is not recommended
Q34: When conducting segmentation research,_ variables are used
Q35: VALS includes three primary motivations that matter
Q36: Variables used in segmentation research fall into