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Think About Presenting the Results of a Segmentation Study

Question 44

Multiple Choice

Think about presenting the results of a segmentation study.A ________ can be created for each individual segment.This document typically names a segment,provides a picture of that segment's typical member and then lists the key characteristics,values,behaviors,and beliefs of the segment.


A) summary sheet
B) persona
C) narrative
D) spec sheet

Correct Answer:

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