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    Advertising Research Theory and Practice
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    Exam 17: Segmentation
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    Mediamark and Experian Simmons Both Report an Index as Part
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Mediamark and Experian Simmons Both Report an Index as Part

Question 39

Question 39

Multiple Choice

Mediamark and Experian Simmons both report an index as part of their data base.An index of below ________ is considered to be an indication of below average group composition.


A) 70
B) 80
C) 85
D) 100
E) 115

Correct Answer:

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