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    Advertising Research Theory and Practice
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    Exam 17: Segmentation
  5. Question
    Consider the Different Types of Variables Shown Below
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Consider the Different Types of Variables Shown Below

Question 41

Question 41

Multiple Choice

Consider the different types of variables shown below.How many would be considered demographic variables?
- age
- marital status
- household composition
- life stage


A) 1
B) 2
C) 3
D) 4

Correct Answer:

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