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    Marketing Study Set 1
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    Exam 12: Engaging Consumers and Communicating Customer Value: Advertising and Public Relations
  5. Question
    The Principle Behind the Percentage-Of-Sales Method of Budget Setting Is
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The Principle Behind the Percentage-Of-Sales Method of Budget Setting Is

Question 31

Question 31

True/False

The principle behind the percentage-of-sales method of budget setting is viewing sales as the result of advertising.

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