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Easy Life Manufactures a Wide Range of Kitchen Appliances,healthcare Products,and

Question 11

Multiple Choice

Easy Life manufactures a wide range of kitchen appliances,healthcare products,and cosmetics.Its salespeople are divided on the basis of their expertise in a product category.Again,within each category,they are divided into teams addressing large retail customers,convenience stores,and the general public.Which of the following sales-force structures has most likely been combined to form this complex sales-force structure?


A) territorial and market
B) product and market
C) product and territorial
D) geographical and product
E) market and customer

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