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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    In a SWOT Analysis, Strengths and Weaknesses Refer to a Firm's
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In a SWOT Analysis, Strengths and Weaknesses Refer to a Firm's

Question 21

Question 21

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In a SWOT analysis, strengths and weaknesses refer to a firm's external environment, while opportunities and threats refer to the internal environment.

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