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    Marketing Study Set 1
  4. Exam
    Exam 5: Understanding Consumer and Business Buyer Behavior
  5. Question
    ________ Is a Discomfort Caused by Postpurchase Conflict
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________ Is a Discomfort Caused by Postpurchase Conflict

Question 70

Question 70

Multiple Choice

________ is a discomfort caused by postpurchase conflict.


A) Selective retention
B) Cognitive dissonance
C) Selective attention
D) Restraint bias
E) Subliminal perception

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