The Marketing Manager at Frizzles' Eateries Targets Customers Who Are

Multiple Choice

The marketing manager at Frizzles' Eateries targets customers who are working to lose weight but who still want to dine out. The restaurant chain offers a wide variety of low-fat, low-calorie meals that appeal to dieters. Frizzles' approach is best referred to as ________ segmentation.

A) age and life-cycle
B) user status
C) benefit
D) demographic
E) geographic