Kallton Is a Multinational Communications and Information Technology Corporation

Multiple Choice

Kallton is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short-listed ideas will be adequately rewarded. In this case, Kallton is using ________ to generate new product ideas.

A) marketing strategy development
B) crowdsourcing
C) concept development
D) business analysis
E) test marketing