Multiple Choice
If a product passes both the concept test and the product test, the next step is most likely to be ________.
A) marketing strategy development
B) product development
C) test marketing
D) business analysis
E) concept development
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q28: Which of the following is a disadvantage
Q29: What options are available to a firm
Q30: Acquisitions are not considered a source of
Q31: An innovation management system would most likely
Q32: Evans and Hills, a beverages manufacturing company,
Q34: Using _, researchers measure consumer responses to
Q35: Under a _ new product development approach,
Q36: _ involves a review of the sales,
Q37: In the _ stage, a firm most
Q38: The new product development process usually starts