Question 1

Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other.Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc. )appeared in each book.Perlman was doing:

Accepted Answer

A) latent content coding. 
B) manifest content coding. 
C) quota sampling. 
D) the ecological fallacy. 
E) base counting.

Question 2

What is the difference between manifest and latent coding in content analysis.Give an example of when you might choose one coding technique over the other.

Accepted Answer

The answer of What is the difference between manifest and...

Question 3

What are the strengths and weaknesses of content analysis?

Accepted Answer

The answer of What are the strengths and weaknesses of...

Question 4

Existing statistics can be used appropriately to prove or disprove theory.

Accepted Answer

A) True 
 B)False

Question 5

If we wanted to determine whether states that pass clean air legislation (no smoking in public areas)are more likely to enact laws requiring motorcyclists to wear helmets than are states that had not passed clean air legislation,the unit of analysis would be:

Accepted Answer

A) the individual states. 
B) the individual act of legislation. 
C) passage or nonpassage of the clean air legislation. 
D) the clean air legislation. 
E) states that passed clean air legislation.

Question 6

Using existing statistics,Professor Ford finds that areas with low median incomes tend to have higher crime rates than areas with high median incomes.Ford concludes that poor people are more likely to commit crimes than high-income people.Ford is:

Accepted Answer

A) committing the ecological fallacy. 
B) using verstehen. 
C) doing content analysis. 
D) developing ideal types. 
E) doing replication.

Question 7

Which of the following modes of observation does NOT require the researcher to intrude to some degree on whatever he or she is studying?

Accepted Answer

A) Interviews 
B) Focus groups 
C) Complete participant observation 
D) Content analysis 
E) All of these choices require the researcher to intrude

Question 8

In comparison to coding the manifest content of communication,coding the latent content:

Accepted Answer

A) has a disadvantage in terms of validity. 
B) has an advantage in terms of reliability. 
C) is better designed for tapping the underlying meaning of communication. 
D) has an advantage in terms of specificity. 
E) is easier to complete.

Question 9

Which of the following choices is NOT a benefit of content analysis?

Accepted Answer

A) Relatively inexpensive 
B) Easy to adjust measurement strategies once the research has begun 
C) Can explain almost any social phenomenon 
D) Can be performed by the researcher alone 
E) Flexible units of analysis

Question 10

Which of the following levels of measurement(s)may be employed in content analysis?

Accepted Answer

A) Nominal 
B) Ratio 
C) Interval 
D) Ordinal 
E) Nominal,ordinal,interval,and ratio

Question 11

Content analysis can be used on any product of human communication.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is FALSE regarding comparative and historical research?

Accepted Answer

A) Comparative and historical research is often regarded as a qualitative technique. 
B) Comparative and historical research can use quantitative methods. 
C) Historical researchers assume that the documented history coincides with what actually happened. 
D) Historical analysts sometimes use time-series data to monitor changing conditions over time. 
E) All of these statements are TRUE.

Question 13

Content analysis and relational analysis are synonymous with one another.

Accepted Answer

A) True 
 B)False

Question 14

A friend of yours was interested in determining whether the news media noticed campus events.Your friend decided to do a content analysis of the local paper.Your friend counted each story that mentioned his university's name.At the end of two months,136 events had been counted.Your friend asked for your comments on his research.You told your friend:

Accepted Answer

A) he did manifest coding. 
B) he did latent coding. 
C) he should have recorded the base. 
D) he did manifest coding and he should have recorded the base. 
E) he did latent coding and he should have recorded the base.

Question 15

Professor Jenner was interested in using Census Bureau data to examine the trend in unemployment rates in the United States.However,Jenner's definition of unemployment did not match the one used by the Census Bureau.Jenner was dealing with the issue of .

Accepted Answer

A) reliability 
B) validity 
C) the ecological fallacy 
D) ideal types 
E) verstehen

Question 16

Logical reasoning and replication are used to handle the problem of validity in the analysis of existing statistics.

Accepted Answer

A) True 
 B)False

Question 17

When performing a content analysis,looking at what is suggested or insinuated is performing:

Accepted Answer

A) manifest coding. 
B) latent coding. 
C) concrete coding. 
D) subversive coding. 
E) technical coding.

Question 18

A famous example of applying unobtrusive measures to great success is:

Accepted Answer

A) Emile Durkheim's study of suicide 
B) Laud Humphries "tearoom" study 
C) Stanley Milgram's human obedience research 
D) The Minneapolis Domestic Violence Experiment 
E) Khayatt's "compulsory heterosexuality" study

Question 19

Coding in content analysis involves:

Accepted Answer

A) conceptualization and operationalization. 
B) inductive methods. 
C) selecting a level of measurement. 
D) deductive methods. 
E) all of these choices are involved in coding in content analysis.

Question 20

Many existing statistics can be found on the Internet.

Accepted Answer

A) True 
 B)False

Exam 11: Unobtrusive Research

Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other.Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc. ) appeared in each book.Perlman was doing:

What is the difference between manifest and latent coding in content analysis.Give an example of when you might choose one coding technique over the other.

What are the strengths and weaknesses of content analysis?

Existing statistics can be used appropriately to prove or disprove theory.

If we wanted to determine whether states that pass clean air legislation (no smoking in public areas) are more likely to enact laws requiring motorcyclists to wear helmets than are states that had not passed clean air legislation,the unit of analysis would be:

Using existing statistics,Professor Ford finds that areas with low median incomes tend to have higher crime rates than areas with high median incomes.Ford concludes that poor people are more likely to commit crimes than high-income people.Ford is:

Which of the following modes of observation does NOT require the researcher to intrude to some degree on whatever he or she is studying?

In comparison to coding the manifest content of communication,coding the latent content:

Which of the following choices is NOT a benefit of content analysis?

Which of the following levels of measurement(s) may be employed in content analysis?

Content analysis can be used on any product of human communication.

Which of the following statements is FALSE regarding comparative and historical research?

Content analysis and relational analysis are synonymous with one another.

Professor Jenner was interested in using Census Bureau data to examine the trend in unemployment rates in the United States.However,Jenner's definition of unemployment did not match the one used by the Census Bureau.Jenner was dealing with the issue of .

Logical reasoning and replication are used to handle the problem of validity in the analysis of existing statistics.

When performing a content analysis,looking at what is suggested or insinuated is performing:

A famous example of applying unobtrusive measures to great success is:

Coding in content analysis involves:

Many existing statistics can be found on the Internet.