Question 1

Interval scales have nominal, but not ordinal properties, while also capturing information about the differences in quantities of a concept.

Accepted Answer

A) True 
 B)False

Question 2

Which type of validity addresses the question, "Does my measure correlate with measures of similar concepts or known quantities?"

Accepted Answer

A)  face validity 
B)  reliability validity 
C)  criterion validity 
D)  discriminant validity

Question 3

Discuss a construct and how it is measured.

Accepted Answer

The answer of Discuss a construct and how it is...

Question 4

"Money" provides a ratio scale.

Accepted Answer

A) True 
 B)False

Question 5

Measures that can take on only one of a finite number of values are called ____.

Accepted Answer

A)  discrete measures 
B)  neutral measures 
C)  limited measures 
D)  continuous measures

Question 6

When respondents are asked to divide up a fixed number of points to indicate the relative importance of features on a new car, a(n)____________________ scale is being used.

Accepted Answer

The answer of When respondents are asked to divide up...

Question 7

Which of the following is an indicator of a measure's internal consistency?

Accepted Answer

A)  reliability 
B)  validity 
C)  coefficient beta 
D)  sensitivity

Question 8

A measuring instrument is valid when the results can be repeated at subsequent measurements of the concept.

Accepted Answer

A) True 
 B)False

Question 9

Discriminant validity is another way of expressing internal consistency.

Accepted Answer

A) True 
 B)False

Question 10

Whether to use a single item or a measure made up from responses to several items depends on all of the following characteristics of the phenomenon EXCEPT for

Accepted Answer

A)  The complexity of the phenomenon measured 
B)  The level of abstraction of the phenomenon 
C)  The number of dimensions of the phenomenon 
D)  The use of the phenomenon in marketing

Question 11

Attitudes are measured with a(n)____________________ approach by taking belief scores assessed with some type of rating scale and multiplying each belief score by an evaluation also supplied using some type of rating scale, and then summing each resulting product.

Accepted Answer

The answer of Attitudes are measured with a(n)____________________ approach by...

Question 12

"I hate asparagus" is an example of which component of an attitude toward asparagus?

Accepted Answer

A)  affective 
B)  behavioral 
C)  cognitive 
D)  perceptive

Question 13

Measures that take on only one of a finite number of values are called ____________________ measures.

Accepted Answer

The answer of Measures that take on only one of...

Question 14

Semantic differential scales can be scored using the following values, in order: -3, -2, -1, 0, +1, +2, +3

Accepted Answer

A) True 
 B)False

Question 15

A person's weight is best described as being measured on a(n)____ scale.

Accepted Answer

A)  ordinal 
B)  interval 
C)  ratio 
D)  nominal

Question 16

In which type of scale is a neutral point, or point of indifference, at the center of the scale?

Accepted Answer

A)  synergistic 
B)  symmetrical 
C)  unbalanced 
D)  balanced

Question 17

Which type of validity is another way of expressing internal consistency?

Accepted Answer

A)  content validity 
B)  convergent validity 
C)  criterion validity 
D)  discriminant validity

Question 18

The component of attitude that represents the action associated with a certain type of attitude is the ____________________ component.

Accepted Answer

The answer of The component of attitude that represents the...

Question 19

A researcher measures the reliability of an instrument by administering the same scale or measure to the same respondents at two separate times.What type of reliability is being assessed?

Accepted Answer

A)  test-retest 
B)  split-half 
C)  equivalent-forms 
D)  criterion

Question 20

Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.

Accepted Answer

A) True 
 B)False

Exam 10: Measurement and Attitude Scaling

Interval scales have nominal, but not ordinal properties, while also capturing information about the differences in quantities of a concept.

Which type of validity addresses the question, "Does my measure correlate with measures of similar concepts or known quantities?"

Discuss a construct and how it is measured.

"Money" provides a ratio scale.

Measures that can take on only one of a finite number of values are called ____.

When respondents are asked to divide up a fixed number of points to indicate the relative importance of features on a new car, a(n)____________________ scale is being used.

Which of the following is an indicator of a measure's internal consistency?

A measuring instrument is valid when the results can be repeated at subsequent measurements of the concept.

Discriminant validity is another way of expressing internal consistency.

Whether to use a single item or a measure made up from responses to several items depends on all of the following characteristics of the phenomenon EXCEPT for

Attitudes are measured with a(n)____________________ approach by taking belief scores assessed with some type of rating scale and multiplying each belief score by an evaluation also supplied using some type of rating scale, and then summing each resulting product.

"I hate asparagus" is an example of which component of an attitude toward asparagus?

Measures that take on only one of a finite number of values are called ____________________ measures.

Semantic differential scales can be scored using the following values, in order: -3, -2, -1, 0, +1, +2, +3

A person's weight is best described as being measured on a(n) ____ scale.

In which type of scale is a neutral point, or point of indifference, at the center of the scale?

Which type of validity is another way of expressing internal consistency?

The component of attitude that represents the action associated with a certain type of attitude is the ____________________ component.

A researcher measures the reliability of an instrument by administering the same scale or measure to the same respondents at two separate times.What type of reliability is being assessed?

Measurement is the process of describing some property of a phenomenon, usually by assigning numbers, in a reliable and valid way.