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    Advertising and IMC Study Set 2
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    Exam 4: Action and Interaction: Direct Response and Promotions
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    What Is the First Step in the Direct-Response Process
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What Is the First Step in the Direct-Response Process

Question 87

Question 87

Multiple Choice

What is the first step in the direct-response process?


A) market research to guide strategy
B) the offer
C) customer ordering
D) fulfillment
E) relationship building

Correct Answer:

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