Multiple Choice
After selecting a sweater on the Lands' End website,Kelly Oldham filled out the required customer and credit card information.A box with a checkmark inside was next to the following statement: "Yes,I would like to receive promotional information via email from Lands' End." The statement suggests that Lands' End is using which of the following marketing tools?
A) spam
B) telemarketing
C) predictive dialing
D) data mining
E) permission marketing
Correct Answer:
Verified
Correct Answer:
Verified
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